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APOLLO Sporting Goods

Ground up brand and draft website

APOLLO was looking for a full brand build from the ground up for thier shooting sports products. So to begin we met with APOLLO to get to grasps with thier aims for thier brand and their company as a whole. 

When we broke this down APOLLO decided on a PMC style approach to Public sale of thier goods. They wanted thier brand to feel premium without being elitest.

We developed a brand style, colour pallate and logo design for thier plan. this then informed thier draft site and thier packaging decisions. 

We also approached the idea of using AI driven language development for thier product descriptions of which we gave 1-2-1 guide to APOLLO on the pros and cons of this along with devleioping white box product imagery for thier retailers.

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